Sales Enablement

Build battle cards from real Gong transcripts

Generate competitive battle cards backed by verbatim objections from your own sales calls.

The problem

Battle cards built in slide decks and Notion go stale within a quarter. Product marketers write them from competitor websites and analyst reports instead of real conversations. Reps stop trusting them because the objections, pricing complaints, and switching stories never match what prospects actually say. When a deal hits a competitive wall, reps fall back on tribal knowledge or freelance research. Sales leaders lose visibility into which competitors are showing up most often, what arguments are landing, and where the messaging is losing.

How Amdahl solves it

Amdahl scans every Gong, Fathom, and Chorus transcript for competitor mentions, objection patterns, and switching stories. It clusters them by competitor, ICP, and deal outcome, then drafts battle cards with verbatim quotes, win themes, and counter-positioning. Each card is regenerated automatically as new calls come in, so reps always see the freshest field intel. Sales leaders get a live dashboard of competitor frequency, win rates against each competitor, and which talking points correlate with closed-won deals.

What you ship

  • Per-competitor battle cards with verbatim objections

  • Counter-positioning scripts grounded in won deals

  • Pricing objection libraries pulled from active pipeline

  • Switching stories from customers who replaced the competitor

  • Trap-setting questions that previously closed competitive deals

Workflow

Step 01

Connect Gong and your CRM

Sync Gong, Fathom, or Chorus alongside HubSpot or Salesforce so Amdahl can tag calls with deal stage, outcome, and competitor.

Step 02

Pick the competitors to track

Tell Amdahl which competitors matter. The platform scans all historical calls and tags every mention, comparison, and switching story.

Step 03

Generate battle cards on demand

Amdahl drafts a card per competitor with objection libraries, counter-positioning, and verbatim quotes from won and lost deals.

Step 04

Push to your sales enablement stack

Export to Notion, Confluence, Highspot, or Seismic. Cards refresh automatically as new calls come in and patterns shift.

Customer example

Hex

Built a full competitive library from Gong transcripts in one week instead of the four weeks it would have taken manually.

Frequently asked

How does Amdahl detect competitor mentions in call transcripts?
Amdahl uses semantic search to find every mention of named competitors plus indirect references like product categories, feature comparisons, and switching language.
Do battle cards update automatically?
Yes. Amdahl regenerates battle cards on a schedule or whenever a new wave of Gong calls is ingested, so the field intel stays fresh.
Can Amdahl separate objections from won deals versus lost deals?
Yes. When connected to HubSpot or Salesforce, Amdahl filters by deal outcome so product marketers can see which counter-arguments actually correlate with closed-won.
Where can battle cards be published?
Amdahl exports to Notion, Confluence, Google Docs, Highspot, Seismic, and any tool that accepts markdown or HTML.

See this use case running on your own customer conversations.

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