Brand

Amdahl brand kit

Download the logo and symbol in every color variant, copy brand colors, and reference the typographic system. Everything partners, customers, and press need in one place.

Logo

The Amdahl logo is the canonical mark. Use it wherever the brand needs a full, readable signature. Never recolor, stretch, or add effects. When space is tight, fall back to the Symbol below.

Symbol

The Symbol is the condensed Amdahl mark. Use it as a favicon, avatar, or anywhere the full Logo would be too small to read. Keep at least one symbol of clear space on every side.

Dimensional

Three-dimensional renders of the symbol for splash screens, conference graphics, article thumbnails, and other moments that warrant extra weight. Use sparingly. Raster only, no vector source.

Amdahl 3D Symbol Black
3D BlackAmdahl 3D Symbol
PNGJPG
Amdahl 3D Symbol Orange
3D OrangeAmdahl 3D Symbol
PNGJPG
Palette

Click any swatch to copy its hex value. Amdahl Orange is the only accent color. Everything else is a calibrated neutral in the warm-beige editorial system.

Typography

Switzer Variable powers body and display copy. IBM Plex Mono powers labels, eyebrows, and technical detail. Together they hold the editorial grid that every Amdahl surface shares.

Display / Switzer Variable

Switzer Variable

Headline

We pulled 412 calls. Here is what buyers said.

Title

Customer intelligence that cites itself

Lead

Ship content grounded in what your buyers actually said, with every claim linked back to the source call or ticket.

Body

Switzer Variable powers body and display copy. IBM Plex Mono powers labels, eyebrows, and technical detail. Together they hold the editorial grid that every Amdahl surface shares.

Mono label / IBM Plex Mono
Evidence traced to source
Usage

Do

  • Use the mark with clear space equal to one symbol on every side

  • Pick the color variant with the strongest contrast against the background

  • Prefer SVG in digital surfaces so the mark stays sharp at any zoom

  • Use PNG where transparency matters and SVG is not supported

  • Use JPG only when a flat background is acceptable (e.g. slide decks)

Don't

  • Recolor the mark outside the four approved variants

  • Stretch, skew, rotate, or add drop shadows to the logo or symbol

  • Crowd the mark with other logos, text, or icons

  • Place the mark on busy photography without a solid container

  • Reproduce the wordmark with a different font

Need something that is not here? Email [email protected] and we will get you what you need.