Chore Freed 80% of Their Content Team While Driving 10x Performance

The bandwidth bottleneck

Chore is a full-stack back-office solution for startups - payroll, compliance, HR, bookkeeping, and the endless admin tasks so founders can get back to what actually matters for their business.

Their marketing team had the raw material: hundreds of customer conversations and a sales org close to the market. The constraint was time. A four-person team was trying to cover LinkedIn, X, blog, email, and launch campaigns - while keeping their brand voice consistent across all assets.

"We were spending 80% of our week on content creation," said Phani Kethana, Head of GTM at Chore. "I knew I could drive more growth if I had time for strategic initiatives, but we were stuck in the content production cycle."

What changed

Chore connected their Pipedrive and Fathom to Amdahl. The platform analyzed conversations by ACV and deal stage, and detected high-performing content to write across their marketing channels. After one round of feedback, Amdahl nailed Chore's content strategy and tone of voice consistently.

"We gave very specific feedback on Amdahl's first batch of outputs," Phani explained. "When we generated the next batch, Amdahl nailed our founder's voice. I used to be the single point of truth for our team to make sure all content aligned with our brand messaging - Amdahl now takes care of that."

This authenticity showed in the results. Comments for their new content shifted from vendors trying to sell to Chore, to actual prospects engaging with the content.

30-day results

Within 30 days, Chore measured:

• 100x viral reach: Multiple posts reaching 100,000 impressions (vs. 1,000 baseline)
• 10x baseline performance: Average impressions increased from 1,000 to 10,000+
• 4x website traffic: Profile visits from LinkedIn quadrupled
• 15% SEO traffic increase: New posts ranked faster on Google
• 90% engaged sessions: Visitors from Amdahl-generated content were highly qualified

"We went viral multiple times with Amdahl content," said Reme Ajai-Ikhile, Social Media Manager. "One of our posts reached 96,000 impressions, where our previous average reached 1,000."

"Using Amdahl, we're now uniquely equipped to deliver high-quality content at scale, satisfy user intent, and get faster indexability," added Ulhas Sakhare, SEO Manager.

Team impact

Amdahl gave the team 80% of their time back. They launched the newsletter, built lead magnets, and expanded to X without sacrificing quality.

"Without Amdahl, we wouldn't have had time to expand to X," Phani said. "X requires constant hands-on attention. Now we have the bandwidth, and we're seeing massive growth there too."

Reme put it simply: "I've gotten so used to just copying from Amdahl and pasting into our scheduler. That freed me up to launch our X strategy, which is now seeing breakout performance because I just pull the best lines from Amdahl's LinkedIn content."

How Amdahl did it

• Extracted CRM + call transcripts from Pipedrive and Fathom
• Structured the data to reconstruct their target audience profiles
• Generated channel-ready drafts in the brand and founder's voices
• Surfaced insights to refine content pillars, hooks, and messaging that drove stronger conversion

The unexpected insight

One of the most surprising discoveries came from Reme: "I had this assumption that ops was boring and people didn't want to hear about it. So we were always beating around the bush. But Amdahl showed us that people DO want to hear about ops - especially what they're doing wrong and how to fix it."

In one month, Chore 10x'd post performance, reclaimed 80% of marketing time, and shipped more - across more channels - with brand thought-leader content and authentic founder-led content.